“Kitka built compelling live ops design with tournaments providing fresh experiences to players daily. “Kitka Games, a team of no more than seven, conceived, developed and launched Stumble Guys over the same period Mediatonic shipped a measly 13 new levels.” In the wake of Roblox, Fortnite, and Call of Duty Mobile, it was clear virtual dual analog stick control schemes were viable for Western players making a literal mobile port viable.” “For reasons still unclear to this author, and despite being built in Unity, Fall Guys does not have a mobile version. Skipping mobile has been a major blunder, Black continues. The recently announced UGC mode and 50 new first-party levels are too little too late Stumble Guys beat Fall Guys at its own game.” “After two years of development, from 2020 to 2022, Mediatonic managed only a meagre 18 new levels per year. “Content is king, and players showed no mercy, with the game’s Steam numbers falling from a high of 172K down 99% to a low 17k.” But the game’s drop-off since shows the UK studio just wasn’t ready for live service game development, says Black. With a potential high of 50m DAU across PC and mobile, a 3-cent ad ARPDAU adds as much as $1-2M per day in platform-tax-free revenue.”įall Guys was a huge hit for Mediatonic when it arrived in 2020 on PS+ and PC. “Scopely’s long-run ad investments have paid off. “IAP on mobile is just the start for Stumble Guys,” he tells us. Stumble Guys just passed $100m in IAP earnings after platform fees, and has over 320m downloads on mobile alone, according to Appmagic data.Īnd it could be earning as much as $2m a day from ad revenue, says game economist Phillip Black.
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